Capacity Management

Launching next-generation services has become the lifeblood for service providers seeking to maintain their competitive edge and reduce customer churn.

The demand for more bandwidth is exponentially increasing due to the data capacity explosion revolution; and new services are bandwidth hungry: different data applications, high-definition video, multimedia services and more. Capacity, therefore, must expand fast. But these new services are not delivering the margins to which service providers are accustomed. This means a minor mistake can quickly result in a promising service returning a loss. So service providers must not just expand – they must expand at optimal cost.

The market today is extremely dynamic, and requests for network changes are very frequent, even after the deployment process has started. Quick respond to these changes are vital but service providers currently do not have the tools to support these ad-hoc changes.

Therefore, knowing what resources are out there, how well utilized they are, and where they are located are key success factors for running planning and rollout processes effectively.

Once network visibility is increased, service providers can use planning tools which helps them to add more capacity only when and where required. These tools include; Trending, Thresholding, and Optimizing. ‘What-if’ scenario simulations are no longer just on the wish-list, but must be ready-to-use tools in order to handle the data capacity explosion revolution. Having these tools has a direct impact on capital spend as well as operational one. Doing it right helps service providers to keep the margins which are so difficult to maintain.